The Hidden World Behind the Greatest Wines
The winemaker poured a glass…
paused for a moment…
then said something we didn’t expect...
This is what we set out to do
Tales of the Wine World was created to document and share the human side of wine — the people, places, and decisions shaping what eventually ends up in your glass.
Our mission is to capture the soul behind the label through cinema-grade visuals, original musical scores, and deep-dive conversations with the world's most iconic producers.
Most people only see a result…
A bottle in a shop...
Something to drink in a glass...
Tales of the Wine World exists to reveal the hearts behind.
We get direct access to some of the world’s greatest producers and vineyards — and you’re invited along for the ride
The films are published for all to see on YouTube
Made possible by our supporters on Patreon
For those who like to go a little deeper — The Wine Letter
If you enjoy wine, you’ll feel at home here.
Who's behind Tales of the Wine World?
Christer Byklum – With 25 years of experience, eight honorary titles of Bordeaux, Portugal and Spain, and 100.000 wines tasted (and counting) – Christer is one of the worlds most renowned wine critics.
Petter Fagelund – As a sommelier, filmmaker and composer, Petter offers a unique perspective of the epicurian lifestyle and the human experience. There is always a story to be told.
We believe wine is liquid history. Geography. And a sacred dialogue between nature and the human spirit.
How the next films get made
To stay fully independent — and ensure total artistic freedom — we accept no funding or sponsorships from the wineries we feature.
This project is 100% independent and dedicated to preserving the true stories of the wine world.
How the work continues
Our films are made possible by our community.
Support from viewers allows us to stay independent, travel, and spend the time needed to do this properly.
If you’d like to be part of that, we’re on Patreon.
Each film takes hundreds of hours to make — from filming and editing to scoring. Your support makes that possible.
On Patreon, you’ll find:
✨ The uncut conversations
Long, deep interviews and rare tastings that don’t fit on YouTube.
✨ Behind the scenes
A closer look at how the films are made — and where we’re heading next.
✨ A closer connection to the journey
For those who want to feel more part of it.
Thank you for watching our filmes and supporting.
We’re just getting started.
There are many more stories to tell.
— Petter, Christer & The Tales Team
